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Build it right the first time.

We are your product-market fit coach. We uncover true customer intent to help you build and scale.

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We use Jobs to be Done to help startups.




We don't just know Jobs to be Done, we worked with Clay Christensen to create it.

We've also started 10 companies, so we get what it takes.

We move fast and jump into the trenches with you.

Our Team has helped some of the best achieve product market fit.

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When should we talk?

Great Product/
Not Selling.

"We have a kick-ass product but it's just not selling.  We've tried 1000 things and we're running out of ideas.  I'm trying to stay optimistic but I'm starting to second guess myself.  We have 14 months of runway and we need to get this thing going asap."

Launching Features/
Not Resonating.

“Our customers are not responding to our  launches.  We research, build awesome stuff, and the numbers don't move the way they should.  We need to be growing faster than this and our product might be the issue.  Help us figure out what our customers really want.”

Great People/
Not Aligned.

“We have grown and hired A+ talent but everyone is going in different directions.  My people are not making the decisions I would make in the same situation.  I'm doing too much course correction.  Help me give my team more autonomy and help us move faster at scale.”

Who we are.

We've been there and done that.  Andrew and Bob have started 10 companies so we know what it takes.

At Laser Ventures, we work in the trenches with founders to achieve product-market fit, align to scale, and help you avoid all of the "smart-sounding mistakes" that we made.  


Laser Ventures is a spin-off of Bob Moesta's innovation consulting firm The ReWired Group. The ReWired Group helped many startups achieve product-market fit and some reach unicorn status.   ReWired is now focused on working with larger established companies.


Laser Ventures offers startups access to world-class advice and processes designed by former HBS professor Clay Christensen, Bob Moesta, and Greg Engle.


Our lead coach is Andrew Glaser, a protege of Bob's with experience as a founder, investor, and C-level executive



3x founder​

Hedge Fund Portfolio Manager​

Transformation Executive​



Angel Investor​

JTBD Junkie



7x founder​

Head of Sales​

Co-Creator of JTBD​

Best Selling Author​

Adjunct Professor​

Keynote Speaker


“At Intercom, we made a huge bet on Jobs-to-be-Done, initially as a way to inform our product strategy and later as a way to go to market. Five years later, it’s still the foundation of our product and marketing strategies. We’ve architected the entire company around the idea that people experience problems in their lives or businesses, and they buy products to solve those problems.

I can’t think of one area of our business Jobs-to-be-Done hasn’t improved. Product, marketing, sales and support have all benefited heavily from what we’ve learned by focusing on it.”

Des Traynor, Co-Founder, Intercom


We help with your top priority. 

Beyond subject matter expertise and iterations, there are other essential tools, frameworks, and processes for finding PMF. We've used these tools to find PMF hundreds of times.  We've documented some of our methods.


For weekly tips on how to find PMF:
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How we work.

The process is fast.

Within 30 days we’ll understand causality and start launching solutions.

You will learn fast.

We'll teach you our mental models -

a sustainable advantage.

Output is actionable.

We shape products that work for both your customer and your company.

We get in the trenches with you.

We find patterns.

We've done this work for 20 years.  We see patterns fast and save expensive iterations.

We connect deeply.

We become friends with the people we work with. Startup life and life are not separate.

We align incentives.

We win only if you win with a unique incentive structure.

We stay with you.

We partner with you over years to ensure success. 

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